We are Somebody&Somebody.
We make brand campaigns.
You’re a company in need of its first ever brand campaign.
Your performance marketing and SoMe is working well and you’re really good at doing that yourself.
And you want your brand campaigns to be just as good.
That’s why you’re here.
We are an ad agency specialized in creating brand communication for first-time clients.
So let’s talk:
Dedoles – Knock-You-Off-Your-Socks Effectiveness
One of the clients who hired us to help create them a media-neutral long-term creative concept for all their future brand communication.
Already on launch day, the campaign brought 1,000 new unique visitors to the website; +300% vs. usual averages. But sales, that’s what we care about, too, right? Revenue share for new visitors vs. returning ones went up to 23% (compared to 15% before the campaign).
5 days after launch, organic searches on Google spiked by 1,000%. The campaign generated 2,500 new unique visitors to the site a day. Sales of organic visitors grew by 300% and YouTube’s algorithm decided the commercial is so interesting, it started recommending it to viewers in the Watch Next section – giving us free media exposure.
Since people loved the hamsters and the song, we scrambled to quickly create more content they were asking for, like a 3 minutes long video. 50,000 people watched it in the first week, already.
But customer also joined in the creation. Making their own 10 hour video loop and other YouTube versions generating 100+k views in 10 days.
Then, there were 350k+ views of TikTok videos in response to our #dedoleschallenge followed up the same on Instagram.
To quote the client, three weeks into the campaign, “I’m worried we’ll sell out everything we’ve produced.”
Watch (so far) all our TV commercials in the playlist below:
TonerPartner – Boring Products Deserve Fun Campaigns
TonerPartner’s campaign is a prime example of performance marketing being assisted by a brand campaign.
Because, no matter how great a brand campaign is, it won’t make you buy a toner, if you don’t need to replace it.
But once your toner runs out and you start googling for the replacement, brand awareness creates trust, which lowers your CPA.
Enter “Partner” – the character we created for TonerPartner to be their main distinctive brand asset along with a catchy tune and overall strong branding.
That we did it well is proven by not just the spike of web visits (95% in Czechia and 208% in Slovakia), but even more by a raise in purchases by 53% for Czechia and 124% in Slovakia.
Isn’t it funny? The campaign, but also that the client was worried when briefing us that their products and business is too boring for an entertaining brand campaign.
GymBeam – From Bodybuilders, With Love
One of the things a TV campaign does better than probably anything else in the world is expanding your potential customer base into new segments.
Which is how we helped GymBeam, the sports nutritional supplements brand to change their perception from muscle-heads to the place where all athletes meet to eat themselves to improved performance.
Top of Mind brand awareness among people interested in a healthy lifestyle and/or doing sports (so, a much larger audience than the usual bodybuilders) grew through the campaign by almost 300% and unprompted awareness jumped also by more than 2×.
Subway® – Quick, Nimble Campaign Counting 70+ Assets
Obviously, Subway did not reach out to us to create their first ever brand campaign.
But when they tapped us, they did not have a long-term creative strategy in place which is why they did fit our specialization perfectly.
The original brief was for a quick, nimble digital campaign to run in Slovakia.
We presented 6 concepts and the client picked 2. Instead of just producing them, we went back to work and found a way to synthesize into one creative concept.
Next thing we know, Subway’s business leaders in Poland and Romania wanted run the campaign in their markets, too. With even more countries requesting adaptation after the launch.
In total we produced a set of 70+ assets, all fully localized for the first 3 markets.
Not bad for a quick, nimble digital campaign for Slovakia.
//OUR 4 RULES//
Work, not talk.
We focus on doing real work, stuff that your customers will actually see.
Meaning, your advertising campaign assets.
Because we believe that’s what matters and you won’t get any results from spending most of your budget on all-day offsite workshops making scribbles on colorful post-its or deciding what your brand would smell like if it were a flower.
Since you don’t have a huge budget, we won’t use a huge team.
Let’s say our motto is “The few. The experienced. The fast.”
The term is long.
We know you need that first one campaign.
But we will think about your brand communication in the long term.
Science found out brand communication is effective only if and when it is consistent over years. We’ll show you the graphs and numbers proving this, if you don’t believe. And we will create your first campaign in a way that clearly lays out how the second, third and 17th will work as well.