We are Somebody&Somebody.
We make brand campaigns.
You’re a company in need of its first ever brand campaign.
Your performance marketing and SoMe is working well and you’re really good at doing that yourself.
And you want your brand campaigns to be just as good.
That’s why you’re here.
We are an ad agency specialized in creating brand communication for first-time clients.
So let’s talk:
Dedoles – Knock-You-Off-Your-Socks Effectiveness
One of the clients who hired us to help create them a media-neutral long-term creative concept for all their future brand communication.
Already on launch day, the campaign brought 1,000 new unique visitors to the website; +300% vs. usual averages. But sales, that’s what we care about, too, right? Revenue share for new visitors vs. returning ones went up to 23% (compared to 15% before the campaign).
5 days after launch, organic searches on Google spiked by 1,000%. The campaign generated 2,500 new unique visitors to the site a day. Sales of organic visitors grew by 300% and YouTube’s algorithm decided the commercial is so interesting, it started recommending it to viewers in the Watch Next section – giving us free media exposure.
Since people loved the hamsters and the song, we scrambled to quickly create more content they were asking for, like a 3 minutes long video. 50,000 people watched it in the first week, already.
But customer also joined in the creation. Making their own 10 hour video loop and other YouTube versions generating 100+k views in 10 days.
Then, there were 350k+ views of TikTok videos in response to our #dedoleschallenge followed up the same on Instagram.
To quote the client, three weeks into the campaign, “I’m worried we’ll sell out everything we’ve produced.”
Currently, the campaign airs on TV in 4 countries, including Germany.
Watch (so far) all our TV commercials in the playlist below:
TonerPartner – Boring Products Deserve Fun Campaigns
TonerPartner’s campaign is a prime example of performance marketing being assisted by a brand campaign.
Because, no matter how great a brand campaign is, it won’t make you buy a toner, if you don’t need to replace it.
But once your toner runs out and you start googling for the replacement, brand awareness creates trust, which lowers your CPA.
Enter “Partner” – the character we created for TonerPartner to be their main distinctive brand asset along with a catchy tune and overall strong branding.
That we did it well is proven by not just the spike of web visits (95% in Czechia and 208% in Slovakia), but even more by a raise in purchases by 53% for Czechia and 124% in Slovakia.
Isn’t it funny? The campaign, but also that the client was worried when briefing us that their products and business is too boring for an entertaining brand campaign.
Factcool – Chihuahua’s got style. And results. Y’know?
Factcool is another example of our client whose existing growth pace was accelerated by a brand campaign online and on TV. And for us it is another of our campaigns that consumers loved not only in Czechia and Slovakia, but also in Greece, Bulgaria and Croatia.
Explaining at length why we came up with a campy Chihuahua pretending to be a big time influencer for a fashion ecommerce brand seems rather unnecessary. Chihuahuas and fashion go together like “Like, Comment & Subscribe”. And after we’ve defined the brand’s strategy as bringing joy of fashion for less under the umbrella “More is More Fun”, the finer points of character development and storyline almost wrote themselves.
The results came in quickly: 40% revenue growth, 1.48% (up from 1.32%) conversion rate, +27% direct web traffic and brand recall growing in various countries by 10-20% already within 14 days of campaign launch.
DSM – That skincare brand with the mermaid
The simplest of solutions for Israeli skin care brand Dead Sea Minerals would be to build its communication and brand strategy on domination of the virtually unoccupied space of cosmetics formulated around the unique capabilities of mineral-rich Dea Sea mud.
Instead, we’ve recommended a bolder approach. Aiming higher than just becoming the big fish in a small pond. Setting their sights on becoming a mainstream natural cosmetics brand.
The hardest part, on our end, was finding a longterm creative concept with really strong and ownable distinctive brand assets. Skin care advertising has it’s strict rules of trade – for instance, to sell you absolutely have to show beautiful skin. But these strict rules are the reason why so much of advertising in this segment is indiscernible or completely forgettable. Or both.
The most important slide in our creative concepts presentation featured just one sentence: “DSM. That’s that skin care brand with the mermaid.”. If we can get this sentence into consumers’ minds, the sale is halfway closed.
And while underwater shooting was a completely uncharted challenge for us with amazing partners like Toaster Pictures and PFX everything went silky smooth. Just like your skin is with DSM’s peeling.
Incon – Windows That Are Possibly a Little Too Good
After 10 years of virtually no marketing communication the Incon brand was ready to come back alive. No small task. Together with the client we decided to aim for an emotional impact, even though the topic of construction material is considered a domain of rational decisions. The commercial ran alongside TV sponsorship for improve frequency and insured it all with a plethora of performance-led online assets.
And thus, in less than 2 weeks from launch, the client got more new clients in the door than the previous full month’s total.
Subway® – Quick, Nimble Campaign Counting 70+ Assets
Obviously, Subway did not reach out to us to create their first ever brand campaign.
But when they tapped us, they did not have a long-term creative strategy in place which is why they did fit our specialization perfectly.
The original brief was for a quick, nimble digital campaign to run in Slovakia.
We presented 6 concepts and the client picked 2. Instead of just producing them, we went back to work and found a way to synthesize into one creative concept.
Next thing we know, Subway’s business leaders in Poland and Romania wanted run the campaign in their markets, too. With even more countries requesting adaptation after the launch.
In total we produced a set of 70+ assets, all fully localized for the first 3 markets.
Not bad for a quick, nimble digital campaign for Slovakia.
Lokálka – Bad-Mouthing Tongues Make For Great Ads
Not many markets are as competitive and ruthless as the cola market.
That’s why, when Budiš-St. Nicolaus brand managers approached us with an offer of creative freedom and a moderate budget to restart their Lokálka brand, first we got excited and then scared. How can we make this work?
The inspiration behind Bad Tongues (which is Slovak idiom for “Badmouthing”) came from the leading brand and it’s (for Lokálka, unfortunately) ingenious campaign “Kofotiny”. That campaign turned consumers sentiments towards Lokálka sour. Despite blindtests confirming that taste wasn’t at fault at all.
“Badmouthing Bad Tongues pester Lokálka for years. It’s time they did some great ads for a change,” we thought.
These cute badasses were ideal for a broad media use, including in-store promotion at retailers. Very intentionally so, as in-store activation is absolutely crucial for any FMCG campaign. The Tongues made it everywhere: product labels, temporary tattoos for children on neckhangers, T-Shirts, posters, palette wraps, even on beach chairs and flags.
//OUR 4 RULES//
Work, not talk.
We focus on doing real work, stuff that your customers will actually see.
Meaning, your advertising campaign assets.
Because we believe that’s what matters and you won’t get any results from spending most of your budget on all-day offsite workshops making scribbles on colorful post-its or deciding what your brand would smell like if it were a flower.
Since you don’t have a huge budget, we won’t use a huge team.
Let’s say our motto is “The few. The experienced. The fast.”
The term is long.
We know you need that first one campaign.
But we will think about your brand communication in the long term.
Science found out brand communication is effective only if and when it is consistent over years. We’ll show you the graphs and numbers proving this, if you don’t believe. And we will create your first campaign in a way that clearly lays out how the second, third and 17th will work as well.